Buying Guides
Buying a floor is a decision you live with for decades. This step by step guide walks you through everything that matters, so you choose once and choose right.
Species sets the color, grain and hardness of your floor. Light and airy, warm and red, or deep and dramatic. If durability is a priority, Brazilian hardwoods lead the field. Browse our species guide to compare them side by side.
This depends on where the floor is going. Solid hardwood is ideal on or above ground over a wood subfloor and refinishes many times. Engineered hardwood is the right call over concrete, in basements, or over radiant heat. Our full breakdown is in Solid vs Engineered.
Narrow boards read traditional and formal. Wide planks feel open and contemporary. Finish matters too: a matte finish hides everyday wear better than high gloss, while gloss shows off depth of color. Consider your traffic and your lighting.
Measure the length and width of each room and multiply for square footage. Add the areas together, then add roughly ten percent for cutting waste and future repairs. If you would rather not measure alone, send us your room dimensions and we will do the math with you.
Never buy a floor from a screen. Wood color shifts dramatically under different light. Order real samples, lay them in the actual room, and look at them in morning and evening light before you commit.
Decide whether you are hiring a professional or installing yourself. Real wood needs to acclimate in the room before installation, and the subfloor must be clean, dry and flat. Our downloadable installation guide covers the full process.
A strong warranty signals a manufacturer that stands behind the product. Our engineered floors carry a 25 year residential warranty. Read the terms so you know what is covered and how to keep coverage valid.
Send us your project and we will guide you from samples to installation.
We work exclusively with certified raw materials from forest management.


Factory-direct Brazilian hardwood, priced per square foot. Tell us where to send your code — we show it on screen right away.
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